Tag Archive: search engine land


It’s been awhile since my last post. Been super busy with Emarketed! I’m going to try and start posting regularly again.. we shall see if I’m able to keep it up. It’s tough to blog regularly. Our company blog is handled by one of our talented in-house copywriters who writes on a regular basis for us and other clients we market.

OK, back to the reason for this post. I’ve read about widget ads from Google on Search Engine Land but haven’t see one that I can remember. See the example to the left for the ad from Rail Europe that showed up on a YouTube channel I was watching. So I was able to click through to Rail Europe but when I tried to fill out the form on the ad with London to Paris to find a fare the form went black. The spooky thing about this ad is that I’ve actually been considering a trip to Europe to attend the Future of Web Design Conference.  And I’ve been to Rail Europe in the last 30 days to check how much it would be to take the tube over to Paris. Hmmm.. I wonder if my search behavior pulled this ad specifically for me???

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So I just read a blog post by Matt McGee over at Search Engine Land about local results in Yahoo. So I was inspired to write my own quick blog post. See the screen shot below of what a local search looks like for when I searched for: dentist. Matt points out that Yahoo was late to the game in this space but have made some improvements. Bing and Google both check your IP address when performing a local search while Yahoo actually checks your zip code that is listed in your Yahoo account if you have one.

So I know what you’re thinking. What if I don’t have a Yahoo account. Well I just did another search which is also below after I signed out of my Yahoo account and sure enough they’re also tracking the IP since they new the search was happening in Los Angeles. The IP however is not as accurate as my zip code since the first search result pulled up dentists that were closer. I’m sure Google and Bing will follow suit now!

Make sure and check out the original blog post by Matt McGee that talks about the Yahoo local results.