I just visited this site and it had a message specific to my location! I’m sure we’ll start seeing more of this in the near future. Basically they have a script on their site that does a look up of your IP address to find out where you are. The web design company has staff in San Francisco, New York and the UK so the message tells me who’s closest. See below for a screen shot of the message. TheĀ  problem with this though is that the script won’t always be able to look up the IP address since some networks that you’re in will block this and also some IPs that your ISP will provide you will have a different location.. none the less it worked for this site and is pretty cool!