Category: search marketing

It’s been awhile since my last post. Been super busy with Emarketed! I’m going to try and start posting regularly again.. we shall see if I’m able to keep it up. It’s tough to blog regularly. Our company blog is handled by one of our talented in-house copywriters who writes on a regular basis for us and other clients we market.

OK, back to the reason for this post. I’ve read about widget ads from Google on Search Engine Land but haven’t see one that I can remember. See the example to the left for the ad from Rail Europe that showed up on a YouTube channel I was watching. So I was able to click through to Rail Europe but when I tried to fill out the form on the ad with London to Paris to find a fare the form went black. The spooky thing about this ad is that I’ve actually been considering a trip to Europe to attend the Future of Web Design Conference.  And I’ve been to Rail Europe in the last 30 days to check how much it would be to take the tube over to Paris. Hmmm.. I wonder if my search behavior pulled this ad specifically for me???


google ad on homepageFor the 2nd time in less than a week Google has added a small text link under the search box. The last advertisement was for the new droid phone. Today Google is promoting free WiFi over the holidays at 47 airports and on Virgin America flights.  Now I just booked a flight yesterday to Chicago for SES (Search Engine Strategies Conference) in December and if I would of known about on flight WiFi I would of paid extra to go with Virgin! Hopefully all airlines will adapt to the new technology being used called Gogo Inflight. I wonder if Gogo is related to Google. I think it is safe to assume that Google owns this company or will acquire it soon. Oh but there’s a catch on Virgin. For a limited time it’s free! From today until January 15, 2010. Just like the drug dealer giving you a little taste to get you hooked. Google and Virgin want to give you a little taste of surfing the net at 35,000 feet.  I’d definately pay an extra $20 or so to surf the net on longer flights. I don’t think I’d pay much more than this though. We shall see!

So I assume some others will post on this subject matter later today. I’ll post some recaps later. I don’t personally mind the short little text ads that Google’s placing on the home page. It is a form of advertising and I wonder what type of deal Virgin and Google worked out to get this in place. I didn’t see any direct links to Virgin from the pages explaining the deal so they might of done this intentionally since there was some uproar in the community about the link over to Verizon on the droid announcement. My only concern about this is that Google would start opening this up to others and start cluttering up the home page. People have come to appreciate the clutter free search page! Lets keep it this way Google!!

SalespersonWow! I have a few domains still with Network Solutions, the original provider of the .com, and in the last two days I’ve received a call and an email trying to solicit me for web marketing. I guess it makes sense for them to get into this business since they’ve been around for so long and probably have a ton of resources and backing to start competiting in the search marketing space. The reason I’m writing this blog post though is to talk about the tactic this particular salesperson is using to try and solicit my business. I’m not sure if this is Network Solutions new tactic or just a pushy salesperson. I hope the former. In the call he claims to have already spoken to me.. ok i get it. And in the email he sends, there’s no subject line and he references the call he made.. the email is brief but again he states that I’m interested in getting more clients through the internet.. hmmm? It’s not a huge deal but I’m anoyed at the fact that he’s claiming we’ve already communicated and that I’m also interested in getting more clients through the Internet. In my opinion, it’s not the best tactic. I would of rather received some helpful info along with how they’d get me more business. Well good luck Network Solutions. I’ll pass on your search marketing plans! They’re also one of the more expense domain sellers now so I’ll bet they’re search marketing plans are not cheap. Please post a comment if you know how much they’re services are going for. Thanks!

opt out list

opt out list

Wow! This is a must read. Click the image to view the full story. Big brother, or shall I say Google, is watching your internet browsing and gearing ads on their site and other web properties they own. This isn’t new to me but I was surprised to see that they track your past usage to gear ads. One of these large properties being YouTube. So now if I’m YouTube and I haven’t opted out of Google (which I just did – you actually have to download a special Google opt-out plugin! They don’t want to make this easy for the common Joe Plumber.)This type of marketing is called behavior ad targeting. I just opted out of 18 sites that were tracking my internet behavior. By clicking this link you can run a check to see which sites are already tracking you. I had 18 out of 27 sites tracking my activities to serve me

google opt-out cookie plugin

google opt-out cookie plugin

ads on various sites as I surf the net. Most of these sites I was not familiar with. You’ll need to do this on all computers that you use and even different browsers if you surf the net like I do. The article also provides links to opt-out with Yahoo and MSN Live. Congress is presently talking about limiting these companies to some extent but for now you’ll need to opt-out manually through the link above.

Now I think these companies are going too far and I’m an online marketing consultant. I’d be curious to see the consensus in the search marketing industry. I’m sure some love it but at what point do you draw the line. Soon all our purchases will be tracked and our privacy will continued to be violated. I obviously opted out and feel very strongly that there needs to be a line drawn. Stay tuned for more!

Well yesterday I covered some SEO basics. I’ll start with some more on page optimization tonight and then move on to off page optimization. Off page optimization refers to optimization that takes place away from your site. More to come on that shortly.

So after you’ve covered your title tags, titles, and anchor text I’d move on to meta tags. Meta tags are not as important as they use to be but I’d at least cover the following meta tags: title, keywords, and description.

At this point I’d go back through your site and name your images (alt tags) to match your keywords.

Does your site have enough content? This is something you might need to work on. If your covering 20 to 30 words than you should have a minimum of 10 pages. Search engines love content so make a plan to add new content on a regular basis. If you’re not a writer than search the net for a freelance copywriter. You can also use services like Elance to find a copywriter. SEO copywriters should be able to write copy for your website that’s targeted to your keyword list. Prices range from as low as $20 per page to hundreds per page. I’ve seen some copy go for over a thousand per page. A skilled copywriter who writes great copy for you can sometimes be worth these higher costs if they land you new business.

A site map is also very important. Make sure you have a link at the bottom of all your pages that link back to your site map. The site map should have links to all of your pages. This helps the search engines pick up all of your pages along with users who are browsing your site. I recently heard a study that was done that shows the site map is one of the most clicked links on a site and some internet users start with the site map to find what they’re looking for. An XML site map is also important. This is specifically for the search engines. A great tool that I use to generate XML site maps is also recommended. Just go to the XML site map link I posted and enter your site in and it will automatically be generated. Once you have your XML site map you’ll need to ftp it in to the root directory of your site.

It is also important to make sure your URLs are search engine friendly. If your using WordPress to build your site they have an option in the admin to make your URLs search engine friendly.

Well it’s gotten late again so my next post will be about off page optimization or off page seo.